Our work · Automotive · Brand launch
A new PPF film brand, launched online.
Refyned is a paint protection film brand selling to premium car workshops in India. It needed to stand apart from a market where most film brands look the same, and to win installer workshops, not just end customers.
- Brand positioning + multi-page website
- Business-to-business first: built to recruit installers
Where it started
A crowded market that all looks alike.
Most PPF brands in India use the same dark, borrowed look and talk only to car owners.
- Sameness
- Generic "protection" messaging and copied international aesthetics across the category.
- No trade focus
- Few film brands speak to the workshops that actually install and sell the film.
- Many products, no story
- A range of films needed to be easy to compare and easy to sell at the counter.
What we did
A brand, a product line and a partner channel.
Positioning
"Protection elevated to art": a clean, gallery-like brand that sets the films apart from look-alike competitors.
A page for every film
The NOVA range presented as a clear family, each film with its own page so a workshop can compare and recommend.
Pages that recruit installers
Partner and installer pages, and a way for workshops to apply, so the site grows the brand's trade network.
Gallery and proof of finish
A visual gallery of finishes and applications, because PPF is bought on how it looks.
Fast and found
A static site that loads quickly on a phone, with every product page set up to be found in search.
What comes next
Built to grow with the business.
The natural next step is a partner portal: approved installers log in to see trade prices, order film, register warranties and track their orders. About portals →
About this project
Is this a real client?
Yes. Refyned PPF is a paint protection film brand, and the website at refynedppf.com was built by us.
Why build for installers and not just car owners?
Because installers decide which film a customer gets. A brand that wins workshops wins the market, so the site speaks to them directly.
Your business
Want something like this?
Tell us what the business does and what you want the website or system to do. You get a written proposal with a fixed price within 3 working days of our first conversation.